PWDR ROOM™ & RPZN™ 2015
technical outerwear design, catalogue, photography, video production, website
The studio called on many distinct trends supporting the concept of style tribes around the world, with different looks meshing and opposites attracting. We chose a palette which was at once bold and bright, yet polished and subdued for maximum mix-and-match opportunity. The team traveled to Performance Fabric tradeshows in Europe, North America and Asia to research the most cutting-edge textile technologies. These fabrications were printed with textile designs which were created in-house to ensure an original and unique product offering.
Snowboard brands RPZN™ and PWDR ROOM™ are proudly Canadian after 18 years in the industry. Their mission is to provide wearable products that work as hard as their wearers do, which continuing to be influenced by current fashion trends. The studio was challenged to source technical fabrics which varied in terms of waterproofing and breathability for an ideal level of comfort, while keeping the rider's performance in mind.