RUSH X RPZN

technical outerwear collaboration and design

THE SOLUTION

 

 

 

The chosen collaborator was none other than Canadian rock-royalty RUSH™.

As a Canadian icon with strong visuals and emotional ties to a community outside of action sports, we gave the snowboard community the quintessential rocker jacket. RUSH™ album artwork was used to create a sublimated print on the interior of the jacket, which had to appeal to the RUSH™ fan while remaining true to the technical outerwear which RPZN™ was known for. The exterior was constructed of waterproof, denim-like fabric. The sleeves were a faux leather that zipped off so the rider could rock it like a jean vest. The final product had all the technical features expected in a snowboard jacket, with the iconic RUSH™ star man on the back.

THE CHALLENGE

 

 

 

Snowboard brand RPZN™ wanted to do something extra special for the new winter season. Being the only Canadian snowboard apparel brand left in the industry, RPZN™ wanted to pay homage to another Canadian brand that had stood the test of time. We were challenged to find a brand that was unexpected for a collaboration in the action sports industry, yet was exciting and provided strong design cues; something that was iconic and immediately recognizable. Ideally the collaboration brought a fresh look to snowboarding, something that had never been done before. A show piece that showed off the creativity and heritage of the brand while also celebrating RPZN™'s proud Canadian heritage.

© 2015 The Laundry Design Works