Hamilton Day campaign creative by The Laundry Design Works

Hamilton Day

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The Hamilton Chamber of Commerce came to us with the idea of a city-wide celebration of local businesses, encouraging the community to shop local. The Laundry was tasked with creating a visual identity for this large initiative, which would cut through the noise and create a bold call-to-action.

The brand identity is youthful, loud and unignorable. By using a colour palette that isn’t often seen on storefronts or signage, we were able to create a visual identity that was instantly recognizable across the entire city — from small posters to large billboards.

We recommended a significant marketing spend towards a large social media campaign. Local influencers were asked to share their favourite spots in the city, and templates were created to allow the community to tag their favourite spots.

Bursting with community pride and entertainment, Hamilton Day offers a premiere opportunity for local and regional visitors to explore, connect with, and shop in all areas of the city. Now in its third year, the event features over 1000 participating local businesses, pop-up markets, and entertainment activations.

Photos By Tony Felgueiras

Hamilton Day is now a four-time award-winning event, recognized across the province for its innovation, promotion and creativity. Originally organized as a one-time occurrence, the event now takes place every November.