As Langdon Hall expanded to include additional offerings, its brand system struggled to keep pace. The visual identity needed refinement, and the growing family of sub-brands needed cohesion. We began with a comprehensive brand audit, exploring every guest touchpoint—from the first website click to the check-out experience—to understand how guests encountered the brand at every stage.
From there, we refreshed the visual identity, introduced a clear brand architecture, and helped Langdon Hall redefine its mission, vision, and voice. The result is a visual language, which incorporates Langdon Hall’s unique property and rich outdoor garden experience. The new brand system brought clarity, cohesion, and modernity while preserving the property’s celebrated heritage.
To bring the brand to life in unexpected ways, we proposed thoughtful touchpoints such as branded boots in every guest room, inviting visitors to explore the estate’s grounds in comfort and style.
At its core, brand strategy is so much more than a logo or a color palette. It’s the art of crafting a collection of thoughtful and often unexpected experiences that bring a brand to life. From the tone of voice on a menu to the boots waiting by the door, every detail shapes how guests feel, connect, and remember. For Langdon Hall, this meant designing a brand system that wasn’t just seen, but felt at every touchpoint. A brand woven into moments of delight, discovery, and genuine connection.
