For the Woodbine Corporate Brochure, we reimagined corporate design through a contemporary lens. The solution balanced structure with style, offering a fresh perspective that evolved the Woodbine visual language.
The Woodbine Club’s design system needed to remain firmly rooted in old-world tradition. To preserve authenticity, we paired heritage details with contemporary design cues, creating a visual language that feels timeless yet relevant, engaging a new generation of horse racing enthusiasts while honouring the legacy of the sport.
We channeled the ritual and pagentry into an identity that felt both relaxed and refined, using flourishes strategically to pay homage to the elegance of the ceremonial procession of horses at the starting gate.
Post Parade blends tradition with contemporary design cues, shaping a relaxed space imbued with just the right touch of sophistication.
The Homestretch Bar, one of Woodbine’s signature F&B destinations, offers some of the best seats in the house. With this vantage point in mind, the interior design prioritized comfort, while the branding infused the space with the excitement and energy of the race.
Woodbine is home to Canada’s most famous race, the King’s Plate. During our collaboration with Woodbine, they tasked us with creating a distinct Wayfinding System that promoted ease of navigation and identification, reducing friction while reinforcing the brand’s essence.
Blending aesthetics with function, we designed a series of Supergraphics that enlivened the interior space. By extending the user journey in dynamic, engaging ways, we created moments that deepen connection and build brand affinity.
Recognized as one of Etobicoke’s leading outdoor dining destinations, the Stella Terrace delivers an experience unique to the GTA. Laundry art directed a lifestyle photoshoot that brought the space to life with energy and vibrancy, capturing both the spirit of the terrace and the excitement of the race.
Every image instilled the essence of the Stella brand while still remaining distinctly Woodbine through subtle colour cues, fashion, and collateral.
