Our team pulled together a playful, relaxed (and large) font family. This allowed our team to create a variety of graphics that were on-brand but never repetitive, much like the signage seen in the small towns of Mexico and Los Angeles.
All brand touchpoints — from food photography to the interior space — were kept bright, bold and invigorating.
The vibrant nature of the brand extends into the digital space. The photography art direction for the website and social media platforms extends the experience of the physical space online, ensuring a cohesive brand promise.
